Top Seven Branding Trends Of 2021

 

If you are out of trend, you are out of the market. Furthermore, these trends change every year. So if something were trendy last year, it would be outdated the following year, even sooner, who knows. So the bottom-line, follow the trend.



In this Business Branding blog, we have shortlisted seven things to do to keep your brand popular in 2021. For more such blogs, follow the page of our company, Adconero.

Be in Trend With Our Non-Secret Seven Tips

Here are seven types to ensure that your brand stays up to date.

Put a face to the brand

Okay, so you have a brand, now you need to present it to your customers. To do this, first, you need a face that can represent it. Why so? Because we like to see other faces often, especially in posts on social media.

Designers are keeping up with this to date and are adding faces in logos and ads, especially particular faces, such as sports persons or celebrities. The catch, humanization of your brand, which is a 2021 trend     

Use wacky artwork

Using quirky or unusual artwork can help expand your brand, especially if you have a younger audience, such as children, youth, or teenagers. Such an audience loves materials that separate your brand from others to make it look unique.

One-of-a-kind art, hilarious, cute, or playful, usually appeals to your audience and looks good too. For example, you can use hand-drawn illustrations, but as long as it’s quirky, you can experiment with many styles.   

Use the right colors

People have consistently recognized a brand more by its color than the name. Traditional methods say that you should use simple colors because customers can relate the color to that key color you use, making simple color schemes the best. It’s true to some extent, but on the downside, it restricts your brand.

So what if you wish to use complex colors instead and have different colors give meaning to each of your products? In that case, expand your color list with more characteristic colors. That’s the key in 2021. Using colors that have a voice gives more meaning to your brand.      

Take a stand

You already know that many bad things are happening in the world. As a result, no one can stay neutral, especially the next generation, and so you and your organization should take a stand for something. Let’s explain this Business Solution.

As a general rule, your potential clients want you to stand for something, whether it’s a social, economic, or environmental cause. Unfortunately, especially nowadays, people believe that brands that don’t take a stand mean nothing. So here we give you vital advice always to defend what your customers are supporting, and you are good to go.    

Patterns expand your brand

It’s surprising, maybe unbelievable to some, but patterns can help a lot in brand extension. But, unfortunately, there is nothing to explain about patterns other than the fact that these equally repeated squiggly lines allure more consumers towards your product.

But, please note that these are not alternatives for logos and brand images. However, if you place patterns in t-shirts, commercials, printed menus, webpage background, or decoration, patterns do a great job. 

Not everyone likes perfection

This one is similar to the wacky artwork tip. Just like that point above, some audiences love imperfection. Some examples include asymmetry, scribbled writing, disproportionate illustrations, or lines that miss by a tiny gap.

In general, a willingly imperfect logo blended with illustrations and typography appeals to younger and counter-social consumers. For such consumers, imperfection is the new perfection. If this method is not working for you, ask Adconero which one will?       

An immersive experience for your audience

We will give you straight; your branding is more than logos, website, and packaging. Your customers in 2021 want more than a well-designed product; the vital part is to captivate your audience. Take your customers’ focus on the brand in creative ways.

Your customers should remain engaged in your product on every step of use and unwrapping, mainly because online ordering has increased a lot nowadays.

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