Eight Signs It’s Time To Rebrand Your Business



Your business's brand name represents your business, its value, reputation, appeals to your target audience and does a lot more. But what if it's not doing any of that? If your answer is yes, then the alarm bell is ringing, and it's time for you to rebrand your brand (pun intended) as soon as possible.

The Warning Signals To Look Out For

We at Adconero give you eight warning signs. If you see any one of these, you should get an Online Business Branding Solution to rebrand your business.

Your Brand Name Doesn't Represent Your Vision

A substandard brand name is one of the most unmistakable signs that you require to rebrand. What may look like a perfect and unique name at the commencement of your business at some point may no longer reflect what your business is all about.

In some cases, changes in cultural reference can change your brand name's meaning. Possibly, the brand name is not fit for your brand anymore. An example is Google. Did you know that Google started as Backrub? 

It's Not Differentiating You From Competitors

When your brand name starts to seem like other brands in your sector, you need a rebrand. But, primarily, branding is all about competitive differentiation.

If you are stranded in such a situation, you will face sales and dangling business growth challenges. In addition, your clients and employees must understand why your brand is better than the competition.

You Are Not Attracting The Target Audience

At the beginning of your business, you lean towards a specific target market. But, unluckily, with time, you may realize that your target audience is different from your expectations.

Quickly or afterward, you will realize that your target customers are not interested in your product or service. It can be because of pricing or other issues. Whatever the case, rebranding is a fitting Business Solution here.

You Have Changed Your Ownership or Have Merged With Another Company

By buying a company from a different group, you have the right to rebrand your business to match your goals and visions. At Adconero, we believe that rebranding your newly owned business is the best way to grasp ownership and put your company in line with your goals.

If you have merged with another company, the target of the new addition will usually vary from your original business.

You Have Altered Your Geographical Location

If you have expanded your business or moved the company to a new location. Your first action is to rebrand your business, generally speaking, regional businesses face rebranding on expansion.

A rebrand is even more crucial if your original company name is related to your starting location. Furthermore, expanding your brand will typically involve new customers with unknown needs. So you should deeply research your customers before changing your brand name.     

You Are Not Attracting The Right Employees

Your business requires an enthusiastic workforce that believes in your goals to grow your business. However, if you are getting applicants who don't believe in your business goals or are below average, you may need to fire your old brand name for a new one.

Furthermore, if applicants are getting the wrong message about your operations, there are chances that your customers are also in for it. So you should rebrand in such situations.

Your Brand Name is Associated With a Negative Perspective

A negative reputation does a lot of damage to your company. Thanks to social media news, business faux pas, and political missteps that spread rapidly, your image can be harmed within minutes.

For example, Uber had to do rebranding in 2017 after getting involved in multiple scams such as sexual harassment and more.

You are Having Trouble Increasing Prices

If your market prices look pointlessly fixed, rebranding is your solution to improve your product or service value regardless of increasing materials costs.

Eventually, brands break down to customers' perspectives. In short, your product or service's value is defined in your customer's mind.

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